Ofcom have a voluntary code in place with ISPs in an effort to give consumers greater clarity over speeds. In their words:
Ofcom believes that it is appropriate to introduce the Code as a voluntary and self-regulatory measure. Whilst recognising that speed is not the only criterion on which consumers base their broadband purchasing decisions, the objective of the Code is to increase the overall standard of information on broadband speeds – and other relevant metrics – that should be made available to consumers to help them make more informed choices of service products offered in the broadband market. This is because broadband speeds are a particularly complex area for consumers taking into consideration, for example, different technologies and access routes used by businesses providing customers with connection to the internet (i.e. internet service providers or “ISPs”).
The full code explanation can be found: HERE
This voluntary code was first conceived in 2008 – and the 2012 ‘mystery shopper’ results are now available. This infographic looks at the key element – volunteering information by the ISPs to the consumers as to what speeds they will get…